We All Wonder What It Takes to Write Right…. Right?

Strive to Be a Wordsmith Wonder Woman (or Man) Because Words Matter (And they may cost you) Last month we gleaned some very useful writing tips from one of the industry’s best – Mr. Pete Codella – and we want to share! Have you ever heard the phrase, “Less is more”? It means that a […]

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People, Data and Catchy Titles- These Are a Few of My Favorite Things

As the catchy title suggests, people and data are two of my favorite things. I love people- getting to know them, studying them, figuring out what makes people, well, people. And what better way to compile all this information than in sheets and sheets of beautiful data, meticulously organized and summarized in Excel? We’re talking […]

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The Ultimate(ish) Guide to Social Media

Social media is taking over the world! And we want to help you harness its power. Today we’re talking tips and tricks to increase your engagement on Facebook, Twitter and the countless other social platforms! Lay Out Your Goals You need to have your goals clearly laid out before pursuing any kind of action. Without […]

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Grateful hearts and a ribbon cutting!

We cannot believe Thanksgiving is already over and the Christmas season is now upon us. How fast things seem to go by during the Holidays. It’s our hope that you spent some time last week ignoring politics and giving thanks surrounded by family and friends.  Or perhaps our current political climate is more interesting than […]

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PR for Business Growth

Our Team. Your Social Media Super Heroes. We know you work hard. You run a business and we understand the demands that puts on you. It’s imperative that you maximize your reach, grow your audience and expand your connections if you want your business to flourish. Because it takes a million different parts to run […]

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And the winner is… PSCI!

Our company is proud to be a part of the Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals. PRSA provides professional development, sets standards of excellence, upholds principles of ethics for its members and acts as one of the industry’s leading voices on critical business and professional issues. Each […]

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The Perfect Guide to Christmas Shopping (Maybe)

You know the holiday season is here when you find yourself scrambling to buy presents for your family, friends and coworkers. Some people can be hard to shop for but others are fans of Justin Bieber and really, anything can appease them – it’s unbeliebable. In addition to the shopping, there will be plenty of […]

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Thankful Hearts at PSCI

As we blast full speed into the holiday season, we wanted to pump the breaks for a moment and take some time to reflect back on the last ten months in our world of public relations. We’ve had so much fun advocating for our clients within the business community here in Kern and feel privileged […]

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It’s hairy out there: 3 PR tips we can learn from ‘The Donald’

Brash billionaire businessman, Donald Trump has thrown his toupee (we know, he says it’s “real”), in the ring in the race for the White House, and believe it or not, we can learn a few things from this tough tycoon…   You don’t have to appeal to everyone. Just don’t offend an entire nation. #Mexico […]

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She Means Business

Recently I had the privilege of listening to and gleaning from a panel of three business owners in Kern County, all who have one thing in common: their gender. All three are females who have spearheaded their businesses here in Kern for many years. As a young twenty-something, this is not abnormal for me to […]

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