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Redefining Communications
September 2, 2022
Never let a good crisis (training) go to waste…
Never let a good crisis (training) go to waste… Recently I had the opportunity to attend another crisis communication certification training. Yes, another. Give me[…]
July 15, 2022
5 Key Takeaways from the 2022 PRSA Travel & Tourism Conference
5 Key Takeaways from the 2022 PRSA Travel & Tourism Conference Applying classroom learning to workplace practices When you think of a Public Relations professional,[…]
June 2, 2022
Blog Q&A: Internship Program
We are ecstatic about our top-notch internship program for budding PR professionals! Providence offers qualified interns an opportunity to learn all things strategy and communications[…]
March 31, 2022
Why Advocacy and Communications are a Perfect Pair
What is Issue Advocacy? Issue advocacy is similar to selling a product – it’s about winning support through effective communication. The essential goal of issue[…]
February 24, 2022
PR in the Central Valley
The Central Valley is rich in natural resources – ranking seventh in the world for the largest economy and is the leading agricultural producer in[…]
September 2, 2021
Providence’s Tips and Tricks for Building Media Relationships in 2021
Want to stay relevant in 2021? Consider building media relationships to gain the spotlight. This form of earned media is an excellent tool to stay[…]
April 22, 2021
WHAT IS EARNED MEDIA AND HOW CAN I LEVERAGE IT FOR MY BRAND?
What is earned media? Earned media is leveraging relationships with editors, bloggers, influencers, news anchors and others in various media outlets to deliver brand messaging.[…]
April 5, 2021
4 SIMPLE WAYS TO PROTECT YOUR COMPANY’S REPUTATION ONLINE
Business trends come and go, but online content remains visible to the public forever— that’s why it’s crucial to protect your company’s online reputation to[…]
March 11, 2021
HOW TO CREATE A STRATEGIC COMMUNICATIONS PLAN IN 2021
In this time of the “new normal,” it is important to assess the details of your strategic communications plan to implement and ensure the success[…]
February 19, 2021
WHAT TO EXPECT FROM YOUR PR INTERNSHIP
Look at you go! You are accomplishing your academic goals and the next step is to take on a PR internship! But there is just[…]