It’s hairy out there: 3 PR tips we can learn from ‘The Donald’

Brash billionaire businessman, Donald Trump has thrown his toupee (we know, he says it’s “real”), in the ring in the race for the White House, and believe it or not, we can learn a few things from this tough tycoon…   You don’t have to appeal to everyone. Just don’t offend an entire nation. #Mexico […]

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She Means Business

Recently I had the privilege of listening to and gleaning from a panel of three business owners in Kern County, all who have one thing in common: their gender. All three are females who have spearheaded their businesses here in Kern for many years. As a young twenty-something, this is not abnormal for me to […]

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Business Crises – “What, Me Worry?”

Only teenagers think, “That’ll never happen to me”….right? As mature businessmen and women you have fully protected your business, brand and reputation with a clear Crisis Communications Plan in place, your top executives are media trained and you won’t ever get caught unprepared by an accident, emission, employee misbehavior or lawsuit. Uh huh. Or not. […]

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What the #hashtag?

Social media is still a very confusing and superfluous concept for many. What is the point of it? Do I need it? Won’t it be easier without it? And… What on earth is a hashtag? For most businesses today, the question isn’t why, but how. The use of social media has become wildly popular with […]

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Surviving the World of Public Relations

The world of Public Relations can be a scary place. Tasks can come from every direction in PR, which makes it important to have a game plan. Here are three tips that will help you survive the world of PR: 1. Buckle Up! PR is a rollercoaster Public Relations is unpredictable. Some days will fly […]

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Not Your Grandma’s Christmas Blog

Christmas shopping can be described in one word: hectic. While it’s amazing to make someone’s jaw drop Christmas morning, the process can test your patience, will and love for your fellow human beings. So skip those crowded stores this year and buy online or at the very least, go in with a plan. If you’re […]

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London’s Brilliant Minds and the West Coast’s Oil & Gas Experts Collide: The West Coast Oil & Gas Industry Summit & Awards Gala

Picture the Oscars in all its glitzy glory. Now, replace those film industry gurus with the most senior execs and experts within the west coast oil & gas industry, dumping them into the heart of downtown Bakersfield, California on a cool October night dressed in their absolute finest. Bring in the brilliant, British event team […]

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News Desk

PSCI Travels North for a Look at Fresno’s First ‘Duopoly’

In August, a representative from Providence Strategic Consulting had the privilege of getting an “inside look” at Fresno’s Duopoly at an event put on by the Central California Chapter of the Public Relations Society of America. The duopoly is comprised of KSEE (Channel 24) and KGPE (Channel 47). A “duopoly” is a situation in which […]

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DON’T BRING A KNIFE TO A GUNFIGHT

Does ‘public relations’ confuse you? Often times we are approached about what it is that we do exactly, and whether or not public relations is a necessity for your project or your business. Our answer, of course, is YES. But why? Because we know your audience and how to communicate with them effectively! And whether […]

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