Tag Archives for " Social media "

1 How to Build a Killer Instagram

Building a Killer Instagram

Worldwide, there are more than 800 million Instagram accounts active every month and 500 million of those are active every day. 200 million Instagram users visit at least one business profile a day and 60% say that they discover new products on Instagram. Instagram has created a platform where businesses, especially small ones, can easily (and inexpensively) reach a greater number of people. Instagram is, without a doubt, the platform of the millennium.

If you’re not using Instagram to market your business in 2018, you should be! Whether you’re trying to make sales using Instagram as a funnel or trying to build your following and increase your influence, there are a few rules that always apply to building a killer Instagram:

  • Be interesting. Your content should stop a scrolling thumb and garner a good double-tap. Get creative! Using marketing tools, like Canva, can help you create professional looking content quickly and easily. Engage your audience by keeping things fresh. You can do this by posting fun, silly things to your stories on FB or Instagram without interrupting the flow and brand on your feed. Showing off how multidimensional you can be will keep people coming back.
  • Be relevant. Everything you post needs to be relevant to the reader and to your business goals. If the reader can’t relate or it doesn’t support your company ideals, you’re wasting your time. Do your best to stick to your brand: your fonts, your color palette, etc. Keep up with current trends and adapt as needed. For example, right now, videos are curating more engagement than pictures so you might focus on taking and posting more videos than photos. This is the part where you bridge the gap between what the reader is looking for and what you have to offer. Think before you post!
  • Be authentic. The best way to be relatable is to be yourself. No one wants to talk to a billboard but they might want to talk to you. Use your own voice and don’t be afraid to put yourself out there! Get comfortable showing your audience the behind-the-scenes, the unedited photos and the works in progress. The more they get to know you, the more invested they will be in your offerings.
  • Be consistent. This is especially important if you’re trying to turn your following into sales. If there are long periods of time when your followers don’t hear from you, they might forget about you. The average American sees 4,000 ads every single day.  If you want to be remembered, you have to be consistent. Post often. Remembering to post every day is a challenge in and of itself. One way to overcome this is by using a platform that allows you to schedule your posts in advance. This way, you can have everything for the month or the week prepared at once and you can check it off your list!

If you can master these skills, your page is pretty much guaranteed to grow and your business will grow right along with it. What are you waiting for? Get to posting!

Instagram for Business

Video is the New Picture

Videos are impacting online advertising in a big way, simply out-performing all other types of digital marketing. In today’s technology-filled world, visual content is the new fad. People are far more likely to watch your video than read your article. Our environment has become so fast-paced – and let’s be honest, who wants to read your 2-page essay on why they should like your Facebook page? We’ll give you a hint- they don’t. On the other hand, if you use a short video, most people will watch at least three-quarters of the audio-visual experience.

At Providence, we create videos for our clients to promote the remarkable work that they do. For example, Goodwill Industries of South Central California has a mission to create jobs and provide skills development for people with barriers to employment. This is one of multiple videos we’ve produced to showcase Goodwill’s inspiring employees whose lives have been changed through the power of work:

It is important for our clients to reach large audiences, and when you create videos for content marketing, it helps communicate your message in a much more impactful way, often triggering emotions in the viewers. They are not only more compelling to the people watching, but you can track the number of times your video is viewed.

Sometimes, you need videos to be strictly educational. Recently, Kern Transit partnered with Token Transit to create a new app and Providence detailed the instructions to the app through a short, informative video:

According to ComScore, adding a video to your website can increase the chance of a front-page Google result by 53 times. In our society, technology is rapidly growing and video is becoming the new photo. Video should be a huge part of your current business advertising strategy.

Face the facts, online video is now the gold standard in content marketing and is responsible for the majority of internet traffic. These simple tips will make your life easier and your company more successful – so put them to work. Or call Providence and we can fire up your marketing through the power of video, so you can focus on what you do best.

The Ultimate(ish) Guide to Social Media

Social media is taking over the world! And we want to help you harness its power. Today we’re talking tips and tricks to increase your engagement on Facebook, Twitter and the countless other social platforms!

Lay Out Your Goals

You need to have your goals clearly laid out before pursuing any kind of action. Without any direction, you could find yourself spending time on aspects of social media that don’t bring you closer to your goals.

The possibilities are seemingly endless on social media, but here are some things to consider:

  1. How often are you going to post? What are you going to post? Creating content ahead of time will help you plan your campaign and reduce stress along the way. You want to schedule your posts as much as possible!
  2. Cater your content to your audience. If you love cat memes but your audience doesn’t, it’s probably time to stop posting cat memes. Or it’s time to find some new followers, because who really doesn’t like cat memes?
  3. What’s the purpose of your social media accounts? Are you trying to drive people to your website? Just trying to create an online presence? Or something entirely different? Lay out and post in accordance with that plan. I.E. If you’re going to talk about something awesome on your website, make sure to link to it. Oh, and don’t forget to remove URLs from your posts on Facebook! The less text the better.

Post Like a Pro

The road to mastering social media is long and grueling. For that reason, we suggest following as many animal pages as possible to relieve your stress. Additional suggestions to consider when posting:

  1. Tell a story about yourself, a customer, your business or anything else that you think you followers will enjoy reading. People love stories and they will help others relate to you. Do you have an awesome story about how you started your business or how you met the love of your life? Share it! Just make sure to break it up into several posts to keep your followers coming back for more.
  1. Show off your personality in posts! No one wants to read a boring sentence devoid of life. Even your mom. So, spruce it up by injecting some of yourself into your posts! Let’s look at an example:

“Julie’s taste in music is questionable at best and always distracts me at work.”

Vs.

“I can’t concentrate at work with Julie’s music playing! If I have to listen to Justin Bieber sing ‘Baby, baby, baby oh’ one more time, I swear I’m going to lose it. – Steven”

  1. Visual content is arguably the most important element to a post. According to business2community.com, the brain registers images 60,000 times faster than text. This makes it imperative that you post pictures and videos as much as possible. Some visuals may perform better than others on your page, so it’s best to experiment and adjust. When in doubt, post cat videos.

Additional Tips

To many, tipping is becoming an obsolete practice, but not here at Providence! Check out these free tips:

      1. Encourage your employees/coworkers to share everything that your business posts. Putting it simply, the more likes and shares a post receives the more the reach will grow. This essentially means that your coworkers are free ‘likes’ waiting to happen!
      2. Utilize the analytics section of your Facebook page or visit analytics.twitter.com to see how your tweets perform. Reviewing the analytics will help you see what’s working and not working. Through Facebook’s analytics, you can see when your audience is online the most, where they’re from and which posts are performing the best. Not paying attention to your analytics is a mistake you can’t afford to make!
      3. Make the most out of specific days of the week. If today is Monday, make an encouraging #MotivationalMonday post reminding everyone that it’s going to be ok. Or maybe it’s Thursday, time to post some embarrassing photos of your coworkers for Throw Back Thursday (#TBT). These are fun/easy posts to make that will help you grow your audience!

Well, there you have it. You should all be social media professionals by now. If you’re not, try asking your kids for some help or call us 661.327.1698. We would be happy to assist you!