You may be thinking digital advertising isn’t right for your business, but it’s time to put that thinking in the past. 2021 is your time to be proactive and let digital advertising find your customers for you. Before you click away here’s why 2021 is the year for you to start running ads for your business.

Brand reputation

Did you know there are 3.5 BILLION social media users daily? That’s 3.5 BILLION people that could be exposed to your business every day. According to SEO Tribunal, 97% of people learn more about a local company online than anywhere else. That’s a good sign it’s time to start investing in digital.

Why can’t I just create a Facebook without running ads?

Like I mentioned before, 2021 is the year for being proactive. Digital advertising will help you establish your brand’s reputation with a potential customer before they hear about you somewhere else. You’re able to control the messaging that’s being put out about your business by getting ahead of it.

Growth ads, like the one seen above, are optimized to grow your page in a way that organic growth is unable to do. Facebook’s algorithms seek out audience members who are most likely to interact with your ad.

But what if I get negative comments?

Good! Negative comments allow your company to shine and focus on fixing your brand’s reputation. Reply to every negative comment with a genuine response that tells your audience that you’re working towards fixing the problem. Try to avoid engaging with trolls and show your future customers that your business has the highest integrity.

In summary, running digital ads will help control the narrative about your business and allow you to engage with a new audience.

Business stability

No business could have predicted how important online sales and services would be going into 2020. The businesses that survived were ones that pivoted. Many businesses, including restaurants, that had a social media presence were able to keep their customer base informed. This allowed businesses to keep going even amid a shutdown.

It’s about diversity

Diversifying how you communicate with your customers can be an essential anchor for keeping your business alive during uncertain times. From digital advertising to email lists, having a good mix will help your business.

How does online advertising help with business stability?

Here at Providence, we know how important it is to use online advertising as a tool to grow a client base fast and efficiently, but don’t take it from us.  The Small Business Chronicle says ‘Online advertising can put ads where a business owner’s target marketing spends its time’. They also point out that a digital ad is more than just exposure to your business. You can track and analyze the performance of an ad online and directly see how it impacts your business. You can follow a click on your ad to the buy button on your website.

Reaching a new generation

Marketing to a new generation isn’t easy. According to Hubspot,  Gen Z outnumbered millennials, making up 32% of the world’s 7.7 billion-person population. Gen Z members have an estimated purchasing power of 44 billion annually. More than 74% of Gen Z reports spending their free time online.

If you want to keep your business successful for years to come, it’s time to start thinking about how to reach a new generation of buyers.

Why is digital advertising so important?

Gen Z isn’t watching cable tv. They are scrolling through TikTok and Instagram. To stay a part of the conversation, your business will have to put itself there.

Advertising allows you almost guaranteed face time with your direct audience that organic posts do not. Which is even more important when thinking about Gen Z’s online habits.

Gen Z spends 17% of their internet time shopping and browsing. The other 83% of the time is spent split up between texting, homework, streaming shows and playing games. Online advertising allows you to reach Gen Z’s outside of the 17% period.

Okay, you convinced me. How can I get started?

If you’ve made it this far into the blog post, you might be interested in getting started on digital advertising right away.

Here are some great articles and lessons that can help you:

Guide to starting with Facebook ads manager

How much should you spend on Facebook ads? Budgeting steps

Build your business on Instagram

Your guide to Google Ads

Providence is always here to help you start your digital advertising campaign. Email us at consult@provconsult.com to schedule a consultation.