Valley Children’s Healthcare
Valley Children’s Healthcare is a nonprofit, state-of-the-art children’s hospital with a medical staff of more than 550 physicians. In California, they treat more inpatient cases than any pediatric hospital north of San Diego. With 358 licensed beds, Valley Children’s Healthcare is one of the largest pediatric healthcare networks in the nation.
The healthcare provider is continuing its expansion into Kern County with another specialty care center, under construction along Stockdale Highway in Bakersfield. This will allow so many children in need of highly specialized care to receive that treatment right here at home.
In early 2017, our team signed on to support Valley Children’s with the planning and execution of their April 2017 Groundbreaking Ceremony for the Stockdale Highway Specialty Care Center. We also provided local community outreach support for their CEO and Government Affairs Director prior to the groundbreaking event. In June, Valley Children’s engaged our team to provide media and community outreach, planning and support for a joint Press Conference with Dignity Health and a day of filming the Carr Family. Providence now provides ongoing local support for Valley Children’s through community outreach and coordination, and will plan and execute the Eagle Oaks Grand Opening in late 2018.
Interim HealthCare and Bakersfield Senior Placement
Interim HealthCare of Bakersfield is a franchise of Interim HealthCare, a nationwide company offering in home healthcare services. Bakersfield Senior Placement is a free service of Interim HealthCare, offering placement assistance for independent and assisted living in Bakersfield and Kern County.
Interim HealthCare Bakersfield contracted with Providence in October 2017 to expand their marketing reach by investing in digital marketing services. Providence currently manages Interim Bakersfield’s Facebook page, Yelp page and digital advertising including Facebook and Google as well as email marketing.
Providence also engaged in Facebook updates and created a new website for another company owned by the Baker family – Caring Corner Daycare for Medically Fragile Children.
Amtrak (San Joaquin Joint Powers Authority)
In December 2015, Amtrak’s San Joaquin Rail Service issued a Request for Proposals (RFP) for marketing and outreach in Kern County to around 400+ PR firms. Providence successfully responded to, interviewed for and ultimately won this contract in January 2016.
In June 2015, the SJJPA entered into an Interagency Transfer Agreement (ITA) with the State to transfer administrative responsibilities of the San Joaquin Intercity Passenger Rail Service from the State to the SJJPA. The SJJPA was established in June 2012 after Governor Brown signed the Intercity Passenger Rail Act of 2012 (AB 1779). AB 1779 requires the SJJPA to protect existing San Joaquin rail services and facilities and seek to expand services, resulting in more jobs, improved air quality and sustain the development of the San Joaquin Corridor. The San Joaquin Corridor is one of three Amtrak corridors, or rails, available for train travel in California.
Providence was selected in January 2016 to provide marketing and outreach services for the San Joaquin Rail Service. We assist staff with social media, advertising, marketing, outreach and more.
Goodwill Industries of South Central California is a 501(c)(3) nonprofit organization whose mission is to provide work opportunities and skills development to individuals with barriers to employment.
Recently, retail revenues have declined precipitously for the nonprofit as overhead costs – particularly wages and healthcare – continue to rise. There is also a lack of understanding regarding the primary mission of Goodwill – providing those job opportunities for those most in need – and a need to boost the reputation of Goodwill with both the donor and the shopper communities.
Providence is seeking to achieve GISCC’s goals through robust Social Media Advertising and management, Website redesign and management, as well as print ads, press coverage, event planning and strategic counsel.
In late 2013, Providence was the successful proposer for a broad community outreach campaign to effectively support the oil and natural gas industry in Kern County. Providence created a diverse coalition, “Kern Citizens for Energy” (KCE) which supported the industry and its thousands of employees in Kern County. The ongoing coalition includes small business owners, local elected officials, the Hispanic and Black Chambers of Kern County, the firefighters’ union, incorporated cities throughout Kern County, non-profit organizations and many more.
We created and launched an aggressive advertising campaign via direct mail, TV, radio, billboards, digital and print. Our firm created and manages the coalition’s Facebook, Instagram, Twitter and YouTube channels as well as the website. Providence created PowerPoint presentations and collateral material and has conducted over 50 presentations in Kern County as well as frequent trade show appearances. Our Fact Sheet was produced in Spanish and our popular slogan “I AM the Oil Industry” is available in buttons/stickers, “Yo Soy La Industria Petrolera”. The coalition was created to support the industry during a complex county permitting proposal (Environmental Impact Report) and resulted in a unanimous vote of approval by the Kern County Board of Supervisors.
In 2011, Oildale Mutual Water Company approached providence for assistance in creating a strategic communications plan for their water company. The Company was mired in decades-long litigation with a neighboring water district, the provider of their residential water supply.
Providence came in and created clear Company messages and vehicles to communicate with the customers who are in a lower overall socio-economic section of Bakersfield, via newsletters and Facebook as well as a Twitter feed mostly targeting media, opinion leaders and fellow water entities. Once communications were underway, providence put together a strategic plan for replacing the three rival water district board member seats as they came up for re-election in November 2012. Using a campaign of website, social media, email blasts, door-to-door, direct mail, robo calls and billboard advertising, we successfully changed the makeup of the Board and brought an end to expensive litigation and conflict.
In subsequent years, providence has assisted with media relations, managing ongoing social media accounts, newsletter production and the creation of a new company website.
Today, Oildale Mutual Water Company enjoys a positive relationship with its customers, the wholesale water provider and media thanks to strategic community outreach over the last five years.
Golden Queen Mining Company
PSCI began managing communications and public outreach for Golden Queen Mining Company (GQM) in 2008, as the Company was attempting to get through a complicate permitting project in order to resume mining gold and silver in eastern Kern County.
Our firm created collateral material and a Facebook presence in order to communicate the project benefits to this socioeconomically disadvantaged region of Kern County – where unemployment is high, median incomes are low and local amenities are scarce. We engaged in a larger number of in-person meetings and presentations, getting to know community members and sharing project facts with them.
The project was successfully permitted and is now under construction. PSCI continues to assist with community relations, manage media relations as well as maintain the Company’s Facebook presence.
Valley Water Management Company
In May, 2015, Valley Water Management Company (VWMC) contacted providence upon receiving a Cease and Desist Order (CDO) from the Central Valley Regional Water Quality Control Board staff involving one of Valley’s produced water facilities.
Our firm engaged on the Company’s behalf and created a strategic plan, working with legal counsel, to counter the unreasonable order. Providence identified and united a diverse group of stakeholders to write letters, lobby elected officials and ultimately speak at the hearing held before the Regional Board considering the CDO. The Board rejected the CDO recommended by their staff and voted for an extended timeframe for compliance and manageable milestones for the Company to meet regarding disposal of oilfield produced water at two of the Company’s facilities. The Company is now researching technology to treat the produced water for beneficial reuse in the community, potentially either for municipal or agricultural use depending on quality.
Providence continues to manage communications for the firm including current website development, media spokesman duties, legislative liaison and strategic planning around these future projects.