In today’s fast-moving media landscape, having the right person speak on behalf of your organization can make all the difference.
Journalists are storytellers, gatekeepers, and key players in shaping public opinion. But beyond simply being a contact in your media
As a leading voice in strategic communications and a prominent figure in our local business community, Tracy Leach, President and
Why Trust and Ethics Are Non-Negotiable In PR, trust and ethics aren’t just nice to have—they’re everything. Imagine you’re handling
In August, I was given the opportunity to take on creating two Standard Operating Procedures (SOPs) for the Bakersfield Providence
By: Emmet McCormick In June, I had the opportunity to attend the PRSA 2023 Public Affairs and Government Summit in
In March, I attended the 10th annual Social Media Marketing World (SMMW) in San Diego. SMMW is a two day
At Providence, we strive to provide an engaging culture for our employees. Employee engagement builds a network of committed team members
The Maddy Institute, in partnership with Fresno State University, CSU Bakersfield, Stanislaus State, UC Merced, the Livermore Lab Foundation and
Strategic Planning is an essential process for any organization seeking long-term success in their business. According to a recent Forbes
“If you fail to plan, you are planning to fail!” This famous quote from Benjamin Franklin proves true when it
Applying classroom learning to workplace practices When you think of a Public Relations professional, what are some of the first
