Video is the New Picture

Videos are impacting online advertising in a big way, simply out-performing all other types of digital marketing. In today’s technology-filled world, visual content is the new fad. People are far more likely to watch your video than read your article. Our environment has become so fast-paced – and let’s be honest, who wants to read your 2-page essay on why they should like your Facebook page? We’ll give you a hint- they don’t. On the other hand, if you use a short video, most people will watch at least three-quarters of the audio-visual experience.

At Providence, we create videos for our clients to promote the remarkable work that they do. For example, Goodwill Industries of South Central California has a mission to create jobs and provide skills development for people with barriers to employment. This is one of multiple videos we’ve produced to showcase Goodwill’s inspiring employees whose lives have been changed through the power of work:

It is important for our clients to reach large audiences, and when you create videos for content marketing, it helps communicate your message in a much more impactful way, often triggering emotions in the viewers. They are not only more compelling to the people watching, but you can track the number of times your video is viewed.

Sometimes, you need videos to be strictly educational. Recently, Kern Transit partnered with Token Transit to create a new app and Providence detailed the instructions to the app through a short, informative video:

According to ComScore, adding a video to your website can increase the chance of a front-page Google result by 53 times. In our society, technology is rapidly growing and video is becoming the new photo. Video should be a huge part of your current business advertising strategy.

Face the facts, online video is now the gold standard in content marketing and is responsible for the majority of internet traffic. These simple tips will make your life easier and your company more successful – so put them to work. Or call Providence and we can fire up your marketing through the power of video, so you can focus on what you do best.

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