The Importance of Media Training: Helping Spokespersons Confidently Deliver Their Message
In today’s fast-moving media landscape, having the right person speak on behalf of your organization can make all the difference. Whether they’re addressing a crisis, announcing a new initiative, or responding to tricky questions, how they deliver their message is key. That’s where media training comes in, it helps spokespersons hone their skills to convey […]
Building Strong Relationships with Journalists: Techniques for Fostering Long-Term Trust and Collaboration
Journalists are storytellers, gatekeepers, and key players in shaping public opinion. But beyond simply being a contact in your media list, they’re professionals who value relationships built on trust and respect. Investing in those relationships is essential for businesses and organizations seeking meaningful media coverage. Here’s how to build lasting, mutually beneficial connections with journalists […]
Starting the year right
As a leading voice in strategic communications and a prominent figure in our local business community, Tracy Leach, President and CEO of Providence Strategic Consulting, recently shared her insights with The Bakersfield Californian on how to start the year off right. Here’s what she has to say: It seems when the calendar year starts anew […]
Ethical Considerations in PR in the Age of AI: Building Trust and Keeping It Real
Why Trust and Ethics Are Non-Negotiable In PR, trust and ethics aren’t just nice to have—they’re everything. Imagine you’re handling a big PR crisis or rallying support for a new community initiative. In each of these situations, people need to know they can rely on what you’re saying. These days, when one social media post […]
The 3 C’s to Fostering Employee Engagement
At Providence, we strive to provide an engaging culture for our employees. Employee engagement builds a network of committed team members and significantly enhances our reason for existing: to provide outstanding problem-solving services to our clients. Directly involving employees in company planning and its overall mission and offering a system of recognition for good work connects […]
The Future of Agriculture in CA Summit
The Maddy Institute, in partnership with Fresno State University, CSU Bakersfield, Stanislaus State, UC Merced, the Livermore Lab Foundation and Climate Now, hosted a one-day in-person and live stream educational summit to address the future of agriculture in California and the role of climate change. The summit was packed full of presentations and panels that […]
7 Steps to Strategic Planning
Strategic Planning is an essential process for any organization seeking long-term success in their business. According to a recent Forbes article, there are seven key steps to effective strategic planning. First perform an industry analysis by assessing the market’s competitive landscape, trends and external forces with reliable data backed by thorough market research. Conduct a […]
Business Planning: The Road Map to Success
“If you fail to plan, you are planning to fail!” This famous quote from Benjamin Franklin proves true when it comes to business. Business planning is critical for any organization’s success. A well-crafted plan creates a roadmap of success for your company and marks out strategic tactics to achieve your goals. Devoting time to planning […]
5 Key Takeaways from the 2022 PRSA Travel & Tourism Conference
Applying classroom learning to workplace practices When you think of a Public Relations professional, what are some of the first characteristics that come to mind? For me, it is an outgoing personality, and the ability to adapt quickly and think on your feet. This May, PRSA’s (Public Relation Society of America) Travel & Tourism section […]
Blog Q&A: Internship Program
We are ecstatic about our top-notch internship program for budding PR professionals! Providence offers qualified interns an opportunity to learn all things strategy and communications as it relates to public relations. Our firm is unique in its approach to PR and marketing, plus we are a certified woman-owned and operated business. The ladies from our […]