by Maria Baez
Here at Providence Strategic Consulting Inc., we pride ourselves in our ability to help people, organizations and businesses launch and maintain their digital identities! Today we will be talking about the important foundation needed to make that happen.
Establish Your Identity
First and foremost, it’s important that you set goals. Establish this early on so that you can measure the effectiveness of your strategy. So, sit down and ask yourself:
What are my goals and objectives?
- Is it generating leads, driving sales or establishing an identity?
- Am I trying to gain more followers?
- Create brand awareness?
- Drive traffic to my website?
Once this critical step is done, you create a plan of action and a practical timeline. Whatever it is, you need to make sure that you follow it and stick to it. Find what works and what doesn’t so you can refine the plan as needed.
One of the most critical elements in building your online presence is making sure that you have an easy-to-view website that is mobile friendly and intuitive. In many ways, your online presence (be it your website, social media profiles, or LinkedIn) is a digital resume. It’s how people get to know more about you. Furthermore, learning to write well is important so that people know you are a legitimate source. If you need some writing tips, check out our blog post “We All Wonder What It Takes to Write Right…Right?”
Last but not least, you need to get up to date on what SEO is and how it works. To be brief, Search Engine Optimization or SEO is a ranking strategy used by search engines to rank the quality and significance of your website. It takes into consideration link placement, social media, content, and the use of keywords to identify what order to place your site when people search for keywords related to you. To learn more about SEO and how to stay at the top of the results list on Google, check out Search Engine Land’s very thorough guide.
That’s all for today! Stay tuned for the next iteration of Building Your Digital Self, Part 2. Don’t forget to share other tips in the comment section below!