Your business cannot survive with a one-size-fits-all strategic communications approach – especially when it comes to agri-marketing in the Central Valley. While many firms may try to use the “our way or the highway” method, Providence believes in continually learning new skills and methods to help target specific audiences with strategic messaging. We pride ourselves in providing campaigns that are tailored to our clients and their goals within their industries.
Our director of communications, Rachel Glauser, recently became a member of the National Agri-Marketing Association for this very reason. Through her membership, she has learned many new skills and industry insights that have helped our clients in the agriculture industry. NAMA provides resources to their members throughout the year, including providing the 2020 NAMA Conference – a weeklong virtual experience designed to help agri-marketing professionals provide the best service possible.
Rachel attended the conference last month and here are a few of her key takeaways:
“People don’t buy products, they buy solutions.” – Kelly McDonald
We’re going to put this phrase to work in our marketing and advertising campaigns. It will serve as a reminder of the value we are providing for our clients and that we always need to put their objectives first. When our goal is to be solutions-oriented, it changes our mindset to better solve problems through strategic communications strategies.
Be honest and genuine in your marketing
Especially within the agriculture industry, it’s important to showcase the values that make the good guys, well, good. Our ag clients are caring for the land and feeding the world. They’re caring for our community while providing for all, and they’re working hard every day to provide a bright future for the next generations. Showing others what people in the ag industry really do is crucial to any agri-marketing strategy.
Leadership through adversity
Captain Charlie Plum, a six-year prisoner of war during the Vietnam War, passed wisdom from his experiences as he taught about leadership through adversity. This was especially eye-opening during this tumultuous year, and it was a great reminder of how the strongest leaders are made during the toughest of times.
Overall, this was an excellent conference for anyone serving in the ag industry. Although it was virtual, they provided a week of valuable insights, and Rachel is looking forward to next year’s conference!
