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Paige Providence

3 Ways Graphic Design and Public Relations go Hand in Hand

by Paige Logue

What do you think about when you hear the terms “graphic design” and “public relations”? Do you think of the two as teammates, or are they on two different playing fields?

As the Public Relations intern for Providence Strategic Consulting, Inc. it is my job to use my background in design to help build, rebuild, or maintain the state of the relationship between our clients and their presence in the public.

Graphic design can be explained as the art of communication and problem solving through imagery and public relations creates and preserves relationships between brands and the public (often using imagery). Using art to communicate effectively? How cool is that!

Providence uses graphic design to execute their effective public relations strategies and I wanted to share with you the Top 3 Ways Graphic Design and Public Relations go Hand in Hand!

  1. Creating Identity Designs for Building Brand Awareness

Building brand awareness includes creating all identity designs for the client. Some examples of identity designs are the company logo, business card, and a letter head. It is up to Providence to then use those designs to promote the client company in ways that are appealing to potential customers.

When it comes to creating logos and a brand’s identity, you want to create successful designs that act as the accessory to the company. Brand identity needs to be viewed as the earrings or a great outfit that enhance the beauty of an already great company and not something that is so overbearing you are distracted by the design.

  1. Creating Designs for Social Media

Once the brand has been established with identity designs and the foundation of the brand’s presence with the public has been built, graphic design is used to create content to maintain that foundation.

For example, if the brand has social media accounts, then it is up to the graphic designers to create content on those social media accounts. It is important to note that the content on social media needs to be top notch, engaging, and serve more of a purpose than to just communicate information. Using imagery, typography, and a visual hierarchy, graphic designers create designs that are memorable and communicate information in an appealing way.

Successful relationships are built on strong foundations. Foundations are created with intriguing designs that accurately portray the purpose of a brand; thus, the designs continually support the brand in the eye of the public.

  1. Creating Designs for Events

Beyond creating identity designs and content for social media, graphic designers at PR firms are also responsible for creating designs for events put on by client companies.

One instance of this would be if a client’s store was being remodeled and Providence was planning a re-opening event, it would be up to the graphic designers to create flyers, banners, t-shirts and other promotional materials for the event. Much like creating brand identity, the designs created for events are to accessorize what the event is about. You want to ensure the designs are inviting and will attract as many customers to the re-opening event as possible!

Successful public relations strategies really would not be as effective without the use of graphic design. Problem solving with imagery keeps content interesting, and I’m sure we can all agree when we just see words on a page or a screen we are less likely to pay attention to what is being conveyed!

Why Our Intern Chose Marketing as Her Career

by Michelle Espinoza


Marketing. What is marketing?

Well, honestly, when I was in high school I had no clue what it was. I had an idea that it had something to do with advertising and sales, but now I know that marketing is more than just that. Advertising and sales are branches of marketing. According to the Google Dictionary, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Coming out of high school, I didn’t understand what this meant. I knew that I wanted to study business, but I didn’t know what in business I was interested in. There was an extended list of concentrations, from finance to accounting, economics, human resources, management, marketing, and much more. I knew that finance and accounting were not for me since I have never been good with numbers. The other concentrations did not grab my attention. What was left? Marketing.

I took my first marketing class and I fell in love with it. Specifically, I took four courses for my marketing concentration; the rest were other business requirements. Introduction to Marketing was the course where I learned the principles of marketing and how marketing relates to the overall organizational function of a business. I was introduced to the different marketing strategies and different approaches that affect marketing campaigns in different types of businesses. In this course, I was also introduced to the four “P’s”, which are: product, place, promotion, and price. The four P’s are an important element of marketing because it helps to effectively target the consumer. Product can be a good, a service, an idea, or a combination of each. Place, also known as distribution, is where the products or services can be available to the consumer. Promotion is where one promotes the product, service, or idea and tries to influence the consumer into buying it. This goes hand in hand with advertising, personal selling, and publicity since that is what one uses to show the consumer why they need the product and why they should pay a certain price.

  • Click on the link below to learn more about marketing 101:


One of my favorite courses that I took was Consumer Behavior, which is an area of research for marketing. In this course, I learned about how an individual chooses a product or service. What is the motive to pick a certain product or service?  There are several factors that influence certain behaviors, for example, personal, psychological, and social. These factors have an influence on how consumers buy. It is a way of understanding why consumers buy certain products or services and how much of them they buy. How does the marketer get all this information? Well, doing research. Marketing research is simply getting information about future customers to guide them on marketing decisions, and there are several ways to collect this data. Currently, marketing research has become much easier because of the internet. Marketers can now gather information by using digital and social media. Online surveys are also a great way to get information about consumers.

  • Check out the link to learn more about consumer behavior:


I learned so much from my marketing courses, but it would take me a long time to write about all of it! I wanted to give our readers a small overview of my two favorite courses. There are many people who think that marketing is not important for a business, but I think a business cannot function without marketing. I feel that marketing is the heart of a business. You can have a great business and products, but without marketing, none of your future customers would know about it. Marketing helps a business introduce a product or service to potential customers.

For more content like this, check out our other blog posts and more by clicking here


How to Build a Killer Instagram

Building a Killer Instagram

Worldwide, there are more than 800 million Instagram accounts active every month and 500 million of those are active every day. 200 million Instagram users visit at least one business profile a day and 60% say that they discover new products on Instagram. Instagram has created a platform where businesses, especially small ones, can easily (and inexpensively) reach a greater number of people. Instagram is, without a doubt, the platform of the millennium.

If you’re not using Instagram to market your business in 2018, you should be! Whether you’re trying to make sales using Instagram as a funnel or trying to build your following and increase your influence, there are a few rules that always apply to building a killer Instagram:

  • Be interesting. Your content should stop a scrolling thumb and garner a good double-tap. Get creative! Using marketing tools, like Canva, can help you create professional looking content quickly and easily. Engage your audience by keeping things fresh. You can do this by posting fun, silly things to your stories on FB or Instagram without interrupting the flow and brand on your feed. Showing off how multidimensional you can be will keep people coming back.
  • Be relevant. Everything you post needs to be relevant to the reader and to your business goals. If the reader can’t relate or it doesn’t support your company ideals, you’re wasting your time. Do your best to stick to your brand: your fonts, your color palette, etc. Keep up with current trends and adapt as needed. For example, right now, videos are curating more engagement than pictures so you might focus on taking and posting more videos than photos. This is the part where you bridge the gap between what the reader is looking for and what you have to offer. Think before you post!
  • Be authentic. The best way to be relatable is to be yourself. No one wants to talk to a billboard but they might want to talk to you. Use your own voice and don’t be afraid to put yourself out there! Get comfortable showing your audience the behind-the-scenes, the unedited photos and the works in progress. The more they get to know you, the more invested they will be in your offerings.
  • Be consistent. This is especially important if you’re trying to turn your following into sales. If there are long periods of time when your followers don’t hear from you, they might forget about you. The average American sees 4,000 ads every single day.  If you want to be remembered, you have to be consistent. Post often. Remembering to post every day is a challenge in and of itself. One way to overcome this is by using a platform that allows you to schedule your posts in advance. This way, you can have everything for the month or the week prepared at once and you can check it off your list!

If you can master these skills, your page is pretty much guaranteed to grow and your business will grow right along with it. What are you waiting for? Get to posting!

Instagram for Business

Providence Consulting Employees or the New NASCAR Team?

Got Speed? Our team sure thought so at the beginning of our team building experience. On Friday, June 30th, the Providence team went out to Bakersfield Karting Experience for an enriching, momentum filled adventure. The team was ready to race after some delicious pizza and burgers. The anticipation was killing everyone as we waited for the race. The events leading up to our race were honestly quite hilarious. Have you ever heard of a head sock? We hadn’t either… but, a head sock is a necessary piece of material resembling a sock that goes on your head, self-explanatory I guess? After we retrieved our head socks, we got our helmets and neck pads and were ready to go.

We sat in our karts, one foot on the gas, one foot on the break, and got ready to race. As soon as the light turned green everyone took off. We had some fast karts, some slow karts, and some mediocre karts. Everyone had their eyes on the prize. A Starbucks card, $45 and a trophy of course.

Pedals went to the metal and we were off. It was hard to tell who was winning throughout the race. After 20 laps of speed, the race came to an end and the list was posted. Lauryn in 1st, she doesn’t even work here anymore!!! We love her anyways. Notice in the picture below, she is already holding up a number 1. How did she know? Meet our team and hear about their amazing abilities.

Jammin Jewlz: Jewlz, no doubt, has a jamming personality and is amazing at everything she does… except racing… racing is another story…

Ambitious Amanda: Amanda was ambitious from the start. She was ready to stomp everyone in her way. She got pretty close. Julie was talking smack in the beginning, and Amanda slyly beat her.

Manic Maddie: Maddie, Maddie, Maddie. 4th place isn’t too shabby? Manic Maddie was so close to placing when Lynn crashed and threw a curve ball in the game. She couldn’t catch back up after that.

Speedy Stevie: Steven in the office and Speedy Stevie on the track. He almost had the win but fell short in the last moments of the race by .071. Now that is sad, he got beat BY A GIRL. Jk Steven you are still cool, and speedy. And really good at air hockey.

Let me crash into the wall Lynn: Lynn’s goal was to defeat David, although she did not pass him, he did not win the prize, so she succeeded (sort of). She also crashed into the wall and made everyone stop racing while they fixed her kart but it’s fine, we’re fine.

Take out Tracy: Tracy was planning on ‘taking everyone out’ with her kart…. but …. she may or may not have gotten last place… Thank you for ‘taking us out’ on this team bonding experience Tracy!

Daredevil David: David came into the game ready to win, but a few others’ only goal was to beat him. Don’t dare to defeat David, he is quite the devil on the track and smoked his haters and still managed to get 3rd place!

Alone Alyssa: Alyssa was alone basically the whole race because she was so slow, she was only with people when they were lapping her. She is the intern though… so who cares? Just kidding she is really cool, just slow.

Lawless Lauryn: Lauryn was as speedy as ever and did not care one bit about the rules. Brakes? Slowing down? None of these words are in Lauryn’s vocabulary. Anyways, she won. It’s all good though, we’re not bitter.

Three things were learned on this trip:
1. Some of us should probably stick to our day jobs and take a break from the racing.
2. We should invest in more head socks.
3. Whatever you do, do not get in the car with Lauryn or Lynn.

There are a few reasons why team building is important. It is not only fun, but very effective and leads to a more successful business. Bonding motivates our employees and helps develop a better sense of communication with coworkers. It is important to have a strong basis of friendship with the people you work with, not only from a business standpoint, but it makes things more exciting in the work place. It is always good to take a break from the work, and build some lifelong friendships.