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Paige Providence

3 Ways Graphic Design and Public Relations go Hand in Hand

by Paige Logue

What do you think about when you hear the terms “graphic design” and “public relations”? Do you think of the two as teammates, or are they on two different playing fields?

As the Public Relations intern for Providence Strategic Consulting, Inc. it is my job to use my background in design to help build, rebuild, or maintain the state of the relationship between our clients and their presence in the public.

Graphic design can be explained as the art of communication and problem solving through imagery and public relations creates and preserves relationships between brands and the public (often using imagery). Using art to communicate effectively? How cool is that!

Providence uses graphic design to execute their effective public relations strategies and I wanted to share with you the Top 3 Ways Graphic Design and Public Relations go Hand in Hand!

  1. Creating Identity Designs for Building Brand Awareness

Building brand awareness includes creating all identity designs for the client. Some examples of identity designs are the company logo, business card, and a letter head. It is up to Providence to then use those designs to promote the client company in ways that are appealing to potential customers.

When it comes to creating logos and a brand’s identity, you want to create successful designs that act as the accessory to the company. Brand identity needs to be viewed as the earrings or a great outfit that enhance the beauty of an already great company and not something that is so overbearing you are distracted by the design.

  1. Creating Designs for Social Media

Once the brand has been established with identity designs and the foundation of the brand’s presence with the public has been built, graphic design is used to create content to maintain that foundation.

For example, if the brand has social media accounts, then it is up to the graphic designers to create content on those social media accounts. It is important to note that the content on social media needs to be top notch, engaging, and serve more of a purpose than to just communicate information. Using imagery, typography, and a visual hierarchy, graphic designers create designs that are memorable and communicate information in an appealing way.

Successful relationships are built on strong foundations. Foundations are created with intriguing designs that accurately portray the purpose of a brand; thus, the designs continually support the brand in the eye of the public.

  1. Creating Designs for Events

Beyond creating identity designs and content for social media, graphic designers at PR firms are also responsible for creating designs for events put on by client companies.

One instance of this would be if a client’s store was being remodeled and Providence was planning a re-opening event, it would be up to the graphic designers to create flyers, banners, t-shirts and other promotional materials for the event. Much like creating brand identity, the designs created for events are to accessorize what the event is about. You want to ensure the designs are inviting and will attract as many customers to the re-opening event as possible!

Successful public relations strategies really would not be as effective without the use of graphic design. Problem solving with imagery keeps content interesting, and I’m sure we can all agree when we just see words on a page or a screen we are less likely to pay attention to what is being conveyed!

Why Our Intern Chose Marketing as Her Career

by Michelle Espinoza

 

Marketing. What is marketing?

Well, honestly, when I was in high school I had no clue what it was. I had an idea that it had something to do with advertising and sales, but now I know that marketing is more than just that. Advertising and sales are branches of marketing. According to the Google Dictionary, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Coming out of high school, I didn’t understand what this meant. I knew that I wanted to study business, but I didn’t know what in business I was interested in. There was an extended list of concentrations, from finance to accounting, economics, human resources, management, marketing, and much more. I knew that finance and accounting were not for me since I have never been good with numbers. The other concentrations did not grab my attention. What was left? Marketing.

I took my first marketing class and I fell in love with it. Specifically, I took four courses for my marketing concentration; the rest were other business requirements. Introduction to Marketing was the course where I learned the principles of marketing and how marketing relates to the overall organizational function of a business. I was introduced to the different marketing strategies and different approaches that affect marketing campaigns in different types of businesses. In this course, I was also introduced to the four “P’s”, which are: product, place, promotion, and price. The four P’s are an important element of marketing because it helps to effectively target the consumer. Product can be a good, a service, an idea, or a combination of each. Place, also known as distribution, is where the products or services can be available to the consumer. Promotion is where one promotes the product, service, or idea and tries to influence the consumer into buying it. This goes hand in hand with advertising, personal selling, and publicity since that is what one uses to show the consumer why they need the product and why they should pay a certain price.

  • Click on the link below to learn more about marketing 101:

https://study.com/academy/lesson/introduction-to-marketing-definition-and-applications.html#transcriptHeader

One of my favorite courses that I took was Consumer Behavior, which is an area of research for marketing. In this course, I learned about how an individual chooses a product or service. What is the motive to pick a certain product or service?  There are several factors that influence certain behaviors, for example, personal, psychological, and social. These factors have an influence on how consumers buy. It is a way of understanding why consumers buy certain products or services and how much of them they buy. How does the marketer get all this information? Well, doing research. Marketing research is simply getting information about future customers to guide them on marketing decisions, and there are several ways to collect this data. Currently, marketing research has become much easier because of the internet. Marketers can now gather information by using digital and social media. Online surveys are also a great way to get information about consumers.

  • Check out the link to learn more about consumer behavior:

https://study.com/academy/lesson/what-is-consumer-behavior-in-marketing-factors-model-definition.html

I learned so much from my marketing courses, but it would take me a long time to write about all of it! I wanted to give our readers a small overview of my two favorite courses. There are many people who think that marketing is not important for a business, but I think a business cannot function without marketing. I feel that marketing is the heart of a business. You can have a great business and products, but without marketing, none of your future customers would know about it. Marketing helps a business introduce a product or service to potential customers.

For more content like this, check out our other blog posts and more by clicking here

 

The Ultimate(ish) Guide to Social Media

Social media is taking over the world! And we want to help you harness its power. Today we’re talking tips and tricks to increase your engagement on Facebook, Twitter and the countless other social platforms!

Lay Out Your Goals

You need to have your goals clearly laid out before pursuing any kind of action. Without any direction, you could find yourself spending time on aspects of social media that don’t bring you closer to your goals.

The possibilities are seemingly endless on social media, but here are some things to consider:

  1. How often are you going to post? What are you going to post? Creating content ahead of time will help you plan your campaign and reduce stress along the way. You want to schedule your posts as much as possible!
  2. Cater your content to your audience. If you love cat memes but your audience doesn’t, it’s probably time to stop posting cat memes. Or it’s time to find some new followers, because who really doesn’t like cat memes?
  3. What’s the purpose of your social media accounts? Are you trying to drive people to your website? Just trying to create an online presence? Or something entirely different? Lay out and post in accordance with that plan. I.E. If you’re going to talk about something awesome on your website, make sure to link to it. Oh, and don’t forget to remove URLs from your posts on Facebook! The less text the better.

Post Like a Pro

The road to mastering social media is long and grueling. For that reason, we suggest following as many animal pages as possible to relieve your stress. Additional suggestions to consider when posting:

  1. Tell a story about yourself, a customer, your business or anything else that you think you followers will enjoy reading. People love stories and they will help others relate to you. Do you have an awesome story about how you started your business or how you met the love of your life? Share it! Just make sure to break it up into several posts to keep your followers coming back for more.
  1. Show off your personality in posts! No one wants to read a boring sentence devoid of life. Even your mom. So, spruce it up by injecting some of yourself into your posts! Let’s look at an example:

“Julie’s taste in music is questionable at best and always distracts me at work.”

Vs.

“I can’t concentrate at work with Julie’s music playing! If I have to listen to Justin Bieber sing ‘Baby, baby, baby oh’ one more time, I swear I’m going to lose it. – Steven”

  1. Visual content is arguably the most important element to a post. According to business2community.com, the brain registers images 60,000 times faster than text. This makes it imperative that you post pictures and videos as much as possible. Some visuals may perform better than others on your page, so it’s best to experiment and adjust. When in doubt, post cat videos.

Additional Tips

To many, tipping is becoming an obsolete practice, but not here at Providence! Check out these free tips:

      1. Encourage your employees/coworkers to share everything that your business posts. Putting it simply, the more likes and shares a post receives the more the reach will grow. This essentially means that your coworkers are free ‘likes’ waiting to happen!
      2. Utilize the analytics section of your Facebook page or visit analytics.twitter.com to see how your tweets perform. Reviewing the analytics will help you see what’s working and not working. Through Facebook’s analytics, you can see when your audience is online the most, where they’re from and which posts are performing the best. Not paying attention to your analytics is a mistake you can’t afford to make!
      3. Make the most out of specific days of the week. If today is Monday, make an encouraging #MotivationalMonday post reminding everyone that it’s going to be ok. Or maybe it’s Thursday, time to post some embarrassing photos of your coworkers for Throw Back Thursday (#TBT). These are fun/easy posts to make that will help you grow your audience!

Well, there you have it. You should all be social media professionals by now. If you’re not, try asking your kids for some help or call us 661.327.1698. We would be happy to assist you!