The Ultimate(ish) Guide to Social Media
Social media is taking over the world! And we want to help you harness its power. Today we’re talking tips and tricks to increase your engagement on Facebook, Twitter and the countless other social platforms! Lay Out Your Goals You need to have your goals clearly laid out before pursuing any kind of action. Without […]
Grateful hearts and a ribbon cutting!
We cannot believe Thanksgiving is already over and the Christmas season is now upon us. How fast things seem to go by during the Holidays. It’s our hope that you spent some time last week ignoring politics and giving thanks surrounded by family and friends. Or perhaps our current political climate is more interesting than […]
PR for Business Growth
Our Team. Your Social Media Super Heroes. We know you work hard. You run a business and we understand the demands that puts on you. It’s imperative that you maximize your reach, grow your audience and expand your connections if you want your business to flourish. Because it takes a million different parts to run […]
And the winner is… PSCI!
Our company is proud to be a part of the Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals. PRSA provides professional development, sets standards of excellence, upholds principles of ethics for its members and acts as one of the industry’s leading voices on critical business and professional issues. Each […]
The Perfect Guide to Christmas Shopping (Maybe)
You know the holiday season is here when you find yourself scrambling to buy presents for your family, friends and coworkers. Some people can be hard to shop for but others are fans of Justin Bieber and really, anything can appease them – it’s unbeliebable. In addition to the shopping, there will be plenty of […]
Thankful Hearts at PSCI
As we blast full speed into the holiday season, we wanted to pump the breaks for a moment and take some time to reflect back on the last ten months in our world of public relations. We’ve had so much fun advocating for our clients within the business community here in Kern and feel privileged […]
It’s hairy out there: 3 PR tips we can learn from ‘The Donald’
Brash billionaire businessman, Donald Trump has thrown his toupee (we know, he says it’s “real”), in the ring in the race for the White House, and believe it or not, we can learn a few things from this tough tycoon… You don’t have to appeal to everyone. Just don’t offend an entire nation. #Mexico […]
She Means Business
Recently I had the privilege of listening to and gleaning from a panel of three business owners in Kern County, all who have one thing in common: their gender. All three are females who have spearheaded their businesses here in Kern for many years. As a young twenty-something, this is not abnormal for me to […]
Business Crises – “What, Me Worry?”
Only teenagers think, “That’ll never happen to me”….right? As mature businessmen and women you have fully protected your business, brand and reputation with a clear Crisis Communications Plan in place, your top executives are media trained and you won’t ever get caught unprepared by an accident, emission, employee misbehavior or lawsuit. Uh huh. Or not. […]
What the #hashtag?
Social media is still a very confusing and superfluous concept for many. What is the point of it? Do I need it? Won’t it be easier without it? And… What on earth is a hashtag? For most businesses today, the question isn’t why, but how. The use of social media has become wildly popular with […]