5 Simple Tips on Creating the Best Video for Social Media
by Aaryck Enriquez, Digital Marketing Specialist In a previous blog post, we encouraged you to start producing more videos for your social media content and the reasons why are important! By 2020, 80% of all consumer traffic will be video and 76.5% of marketers and business owners are seeing positive results with their video marketing. That’s right! […]
Building Your Digital Self, Part 1
by Maria Baez Here at Providence Strategic Consulting Inc., we pride ourselves in our ability to help people, organizations and businesses launch and maintain their digital identities! Today we will be talking about the important foundation needed to make that happen. Establish Your Identity First and foremost, it’s important that you set goals. Establish this […]
Building a Killer Instagram
Worldwide, there are more than 800 million Instagram accounts active every month and 500 million of those are active every day. 200 million Instagram users visit at least one business profile a day and 60% say that they discover new products on Instagram. Instagram has created a platform where businesses, especially small ones, can easily […]
Reflections of a Public Relations Intern
During my senior year at Cal State Bakersfield, I applied for and landed a 90-day Public Relations internship at Providence Strategic Consulting, Inc. My first week at Providence I felt both excited and overwhelmed. I was excited because I was learning so much so quickly and overwhelmed because coming into this position, I lacked confidence […]
Video is the New Picture
Videos are impacting online advertising in a big way, simply out-performing all other types of digital marketing. In today’s technology-filled world, visual content is the new fad. People are far more likely to watch your video than read your article. Our environment has become so fast-paced – and let’s be honest, who wants to read […]
Providence Consulting Employees or the New NASCAR Team?
Got Speed? Our team sure thought so at the beginning of our team building experience. On Friday, June 30th, the Providence team went out to Bakersfield Karting Experience for an enriching, momentum filled adventure. The team was ready to race after some delicious pizza and burgers. The anticipation was killing everyone as we waited for […]
We All Wonder What It Takes to Write Right…. Right?
Strive to Be a Wordsmith Wonder Woman (or Man) Because Words Matter (And they may cost you) Last month we gleaned some very useful writing tips from one of the industry’s best – Mr. Pete Codella – and we want to share! Have you ever heard the phrase, “Less is more”? It means that a […]
People, Data and Catchy Titles- These Are a Few of My Favorite Things
As the catchy title suggests, people and data are two of my favorite things. I love people- getting to know them, studying them, figuring out what makes people, well, people. And what better way to compile all this information than in sheets and sheets of beautiful data, meticulously organized and summarized in Excel? We’re talking […]
The Ultimate(ish) Guide to Social Media
Social media is taking over the world! And we want to help you harness its power. Today we’re talking tips and tricks to increase your engagement on Facebook, Twitter and the countless other social platforms! Lay Out Your Goals You need to have your goals clearly laid out before pursuing any kind of action. Without […]
Grateful hearts and a ribbon cutting!
We cannot believe Thanksgiving is already over and the Christmas season is now upon us. How fast things seem to go by during the Holidays. It’s our hope that you spent some time last week ignoring politics and giving thanks surrounded by family and friends. Or perhaps our current political climate is more interesting than […]