What Dogs can Teach Us about Great Communications
Dogs can teach us A LOT about thriving in the workplace, especially in a public relations firm. Public relations professionals have discovered the secret to being great communicators – it’s all about ‘going to the dogs.’ Here are a series of 4 tips we can learn from our furry friends about good communications: Be Positive! […]
7 Marketing Trends for 2019!
SPOILER ALERT: It’s 2019 and Blade Runner got a few things right. We are using artificial intelligence and video phones to communicate. We have the technology for a flying car and robots living among us. Despite the obvious differences between fiction and reality, Blade Runner did a respectable job of predicting human behavior and consumer preferences. Ridley […]
3 Things the United States Air Force Taught Me about Marketing
by Aaryck Enriquez 2006 – 2012 was a period of my life that will forever be defined by one thing: Air Force. Being an Airman taught me many life lessons; like how to fill out a USAF ID10t Form, when to “stop eating crayons” as my drill sergeant once put it, why I should remove […]
Why Our Intern Chose Marketing as Her Career
by Michelle Espinoza Marketing. What is marketing? Well, honestly, when I was in high school I had no clue what it was. I had an idea that it had something to do with advertising and sales, but now I know that marketing is more than just that. Advertising and sales are branches of marketing. […]
5 Simple Tips on Creating the Best Video for Social Media
by Aaryck Enriquez, Digital Marketing Specialist In a previous blog post, we encouraged you to start producing more videos for your social media content and the reasons why are important! By 2020, 80% of all consumer traffic will be video and 76.5% of marketers and business owners are seeing positive results with their video marketing. That’s right! […]
Building Your Digital Self, Part 1
by Maria Baez Here at Providence Strategic Consulting Inc., we pride ourselves in our ability to help people, organizations and businesses launch and maintain their digital identities! Today we will be talking about the important foundation needed to make that happen. Establish Your Identity First and foremost, it’s important that you set goals. Establish this […]
Building a Killer Instagram
Worldwide, there are more than 800 million Instagram accounts active every month and 500 million of those are active every day. 200 million Instagram users visit at least one business profile a day and 60% say that they discover new products on Instagram. Instagram has created a platform where businesses, especially small ones, can easily […]
Reflections of a Public Relations Intern
During my senior year at Cal State Bakersfield, I applied for and landed a 90-day Public Relations internship at Providence Strategic Consulting, Inc. My first week at Providence I felt both excited and overwhelmed. I was excited because I was learning so much so quickly and overwhelmed because coming into this position, I lacked confidence […]
Video is the New Picture
Videos are impacting online advertising in a big way, simply out-performing all other types of digital marketing. In today’s technology-filled world, visual content is the new fad. People are far more likely to watch your video than read your article. Our environment has become so fast-paced – and let’s be honest, who wants to read […]
Providence Consulting Employees or the New NASCAR Team?
Got Speed? Our team sure thought so at the beginning of our team building experience. On Friday, June 30th, the Providence team went out to Bakersfield Karting Experience for an enriching, momentum filled adventure. The team was ready to race after some delicious pizza and burgers. The anticipation was killing everyone as we waited for […]