How to video conference like a pro (or at least pretend to)
By Rachel Glauser If you’re not on Zoom, do you even WFH? Ok, but seriously, everyone is participating in video conferencing right now and for better or worse, it’s dramatically changing the workforce landscape. Our team has been spending a fair amount of time on video calls using various platforms such as Zoom, GotoMeeting, […]
The Top 8 Digital Marketing Trends in 2020
Hello, it’s been 2020 for some time now and we want to give you the top 8 digital marketing trends for 2020. Let’s not delay any further! 1. Shoppable Posts For those who specialize in selling widgets, Instagram’s shoppable posts might become your new best friend. Facebook (parent company of Instagram) likes their users to […]
5 SIMPLE Ways to Up Your Instagram Game!
by Alison Votaw Post consistently Post on time Tag location Check out what hashtags others are using Talk to people and build a community Posting Consistently Posting consistently may sound exhausting, especially when you’re the only person managing your businesses account, but there are ways to make it easier on you. Our best tip is […]
3 Ways to Stop Sucking at Social Media Advertising
by Aaryck Enriquez Hey, fam. It’s time we had the talk. No, not that talk, but a talk that’s equally as important. Your social media ads are not performing well. It’s okay, it happens to the best of us. What’s important is that we address the problem now and work together as a team to […]
What I Learned When I Left Providence and What I Want to Learn Now That I’m Back
by Madison Carter Two years ago, I quit my dream job. I worked very hard to get my job at Providence and, in all honesty, I loved everything about working here – the work, the people, my bosses, our beautiful office in the heart of Downtown Bakersfield. So, why on earth did I quit? It’s […]
Business Owners, Beware of Complacency
by Tracy Leach Recently, we took advantage of an opportunity to travel to Vienna, Austria for an international public relations conference. From a visitor’s perspective, it was incredible, but the professional take-aways were equally significant. No, not everyone is going to fly to Vienna for their professional development. But you should create a plan to […]
The Work-Life Juggle: Making the Best out of Busy
by Rachel Glauser As I sit here at my standing desk, I’m reminded of all the other “work healthy” tips and tricks we ought to be implementing into our busy professional lives. For the record, I do occasionally stand at the standing desk. Whether you’re a young buck or a seasoned professional, the public relations, […]
Your Brand is More than Your Logo
by Paige Logue, Project Assistant/Graphic Design At Providence, we are proud to be a well-rounded marketing and public relations firm. You will often hear us say, “We do it all, we do it well.” – Our expertise stretches beyond the basic knowledge of how to effectively target audiences. We are here to tell you that […]
How Much Should You Spend on Your Marketing?
Have you questioned your marketing budget for your small to medium sized B2B business? At Providence, we are experts in the field of creating marketing budgets to meet client’s needs and keeping on target for the duration of the budget. So, here’s the answer to the question: depending on the size of your business or […]
Groupthink: Something to Think About
By Alisía Sánchez As a public relations and marketing firm, Providence Strategic Consulting, Inc. must work collaboratively to achieve the client’s overall goal. While many companies and organizations may use a rigid decision-making process, we strive to work quickly and efficiently. Rarely do we adhere to a strict, pre-determined structure when it comes to determining […]