HOW TO CREATE A STRATEGIC COMMUNICATIONS PLAN IN 2021
In this time of the “new normal,” it is important to assess the details of your strategic communications plan to implement and ensure the success of your business in 2021. Consider your end goal Consider your end goal and create a plan that supports it. Is your goal to gain more social media followers and […]
HOW TO CREATE A SUCCESSFUL PODCAST FOR CONTENT MARKETING
At the start of the new year, we assess our goals and desired outcomes for the upcoming year. In 2021, try something new for your marketing strategy. Do your goals include broadening your clientele and gaining loyal customers? If so, then you’ve come to the right place. In this article we will discuss new market […]
THE UNOFFICIAL GUIDE TO SOCIAL MEDIA ENGAGEMENT
Marketer Tara- Nicholle Nelson once said “You can’t buy engagement. You have to build engagement”. How important is social media engagement? Let’s think about how often we use social media in our day to day lives. If the first thing you do in the morning is roll over & check your phone while the most […]
HOW TO ADDRESS CYBERSECURITY THREATS TO YOUR BUSINESS IN 2021
We want you to be equipped with all the right tools as you close the book on 2020 and embark on yet another new year. So many challenges and hurdles made 2020 a very bizarre year to put it mildly and it doesn’t look like the first quarter of 2021 will be quite the breath […]
TOP 3 TAKEAWAYS FROM THE NAMA 2020 VIRTUAL CONFERENCE
Your business cannot survive with a one-size-fits-all strategic communications approach – especially when it comes to agri-marketing in the Central Valley. While many firms may try to use the “our way or the highway” method, Providence believes in continually learning new skills and methods to help target specific audiences with strategic messaging. We pride ourselves […]
#WorldcomStrong: Why we are proud to be a Worldcom partner
At Providence, we are proud of many things: proud of our team, our culture, our work ethic, the list goes on. One of the things that we are extraordinarily proud of is our partnership with global public relations network, Worldcom PR . Make no mistake, this is not your average membership. We underwent rigorous preparation, were […]
How to video conference like a pro (or at least pretend to)
By Rachel Glauser If you’re not on Zoom, do you even WFH? Ok, but seriously, everyone is participating in video conferencing right now and for better or worse, it’s dramatically changing the workforce landscape. Our team has been spending a fair amount of time on video calls using various platforms such as Zoom, GotoMeeting, […]
The Top 8 Digital Marketing Trends in 2020
Hello, it’s been 2020 for some time now and we want to give you the top 8 digital marketing trends for 2020. Let’s not delay any further! 1. Shoppable Posts For those who specialize in selling widgets, Instagram’s shoppable posts might become your new best friend. Facebook (parent company of Instagram) likes their users to […]
5 SIMPLE Ways to Up Your Instagram Game!
by Alison Votaw Post consistently Post on time Tag location Check out what hashtags others are using Talk to people and build a community Posting Consistently Posting consistently may sound exhausting, especially when you’re the only person managing your businesses account, but there are ways to make it easier on you. Our best tip is […]
3 Ways to Stop Sucking at Social Media Advertising
by Aaryck Enriquez Hey, fam. It’s time we had the talk. No, not that talk, but a talk that’s equally as important. Your social media ads are not performing well. It’s okay, it happens to the best of us. What’s important is that we address the problem now and work together as a team to […]